Xiaomi to sell large home appliances under Mijia sub-brand in India
| Photo Credit: Special Arrangement
Chinese smartphone maker Xiaomi on Friday (August 7, 2026) announced its foray into large home appliances ecosystem in India under its home and lifestyle sub-brand Mijia. It already sells air purifiers and robotic vacuum cleaners under the home category. Going forward, their home and lifestyle products will carry the Mijia by Xiaomi branding in India.This new entry will put Xiaomi into direct competition with existing and established brands like Samsung and LG in India.Xiaomi has been selling smartphones since past 12 years in India under three names: Xiaomi, Redmi and Poco. Later, it went on to add smart TVs, tablets and other AIoT products.Xiaomi has been working on their Human × Car × Home approach since 2023, a strategy that claims to connect personal devices, electric vehicles and smart home products through Xiaomi HyperOS.Now, it wants to strengthen ‘Home’ portfolio in India. “As a way forward, Xiaomi India will deepen its presence in existing home categories, including air purifiers, while strategically expanding into the Large Appliances Category under the Mijia by Xiaomi sub-brand. The expanded portfolio will deliver a more connected experience, enabling seamless integration across devices while bringing better experiences to Indian consumers,” the company said.“Over the past 12 years, Xiaomi has continuously evolved alongside Indian consumers, expanding from smartphones into a broader consumer technology portfolio. The introduction of Mijia by Xiaomi marks an important milestone in strengthening the Home dimension of our global Human × Car × Home strategy in India and reflects our long-term commitment to the market. As we deepen our presence in the category, our focus is on making connected ecosystem more intelligent, intuitive and seamless, bringing Xiaomi’s global smart living experience to more homes across India,” said Sudhin Mathur, Chief Operating Officer, Xiaomi India. Published - August 07, 2026 12:30 pm IST
