Xiaomi announces its home and lifestyle sub-brand Mijia in IndiaXiaomi India has announced Mijia by Xiaomi, its dedicated home and lifestyle sub-brand, in India. The announcement, the company said, strengthens its home ecosystem and marks the next phase of Xiaomi's journey in the country. Mijia, meaning "Mi Home," is Xiaomi Group's home and lifestyle sub-brand, bringing the company's globally established smart living experience to one of its most strategic markets. In a press release, Xiaomi stated that Mijia will Xiaomi' (flagship), 'REDMI' and 'POCO' under the Xiaomi brand portfolio. Henceforth, the company’s Home and lifestyle products will carry the Mijia by Xiaomi branding, while continuing to embody the Xiaomi Group's innovation and quality standards.Xiaomi’s existing home categories, including air purifiers along with the large appliances category will be moved under the Mijia by Xiaomi sub-brand. The expanded portfolio will deliver a more connected experience, enabling seamless integration across devices while bringing better experiences to Indian consumers.Sudhin Mathur, Chief Operating Officer, Xiaomi India, said, "Over the past 12 years, Xiaomi has continuously evolved alongside Indian consumers, expanding from smartphones into a broader consumer technology portfolio. The introduction of Mijia by Xiaomi marks an important milestone in strengthening the Home dimension of our global Human × Car × Home strategy in India and reflects our long-term commitment to the market. As we deepen our presence in the category, our focus is on making connected ecosystem more intelligent, intuitive and seamless, bringing Xiaomi's global smart living experience to more homes across India."Xiaomi entered the Indian market in 2014. “The milestone reflects more than business growth; it represents Xiaomi's continued evolution alongside Indian consumers,” the company stated adding “Building on the trust of millions of consumers, the company has steadily expanded its portfolio across Smart TVs, tablets, and AIoT products, building connected experiences that reach millions of homes across the country”.Xiaomi introduced its Human × Car × Home smart ecosystem globally in 2023, a strategy that seamlessly connects personal devices, electric vehicles and smart home products through Xiaomi HyperOS. In India, the company has steadily built the 'Human' portfolio over the years through smartphones, tablets, Smart TVs and more. The company now aims to focus on strengthening the 'Home' portfolio in our Human × Car × Home ecosystem.₠