Journals
Editor's Guest
Ensuring Excellent Mobile Connectivity for...
Technology in Cancer Care: A story of evolving...
Bringing Shop Floor to Manufacturer's palm:...
Xiaomi launches Mijia in India as part of its smart home strategy, expanding connected appliances and devices through its Human x Car x Home ecosystem
Journals
Editor's Guest
Ensuring Excellent Mobile Connectivity for...
Technology in Cancer Care: A story of evolving...
Bringing Shop Floor to Manufacturer's palm:...

Xiaomi's popular home appliances are finally coming to India, but there is a strategic twist

Xiaomi brings Mijia smart home brand to India

Xiaomi India launches Mijia sub-brand, plans big push into home appliances

Exclusive: Sudhin Mathur On Why Xiaomi Is Bringing 'Mijia' to India

Xiaomi to sell large home appliances under Mijia sub-brand in India

Xiaomi announces its home and lifestyle sub-brand Mijia in India

Xiaomi plans to enter China’s extended-range EV market, expanding beyond fully electric cars to reach more consumers amid rising…

Xiaomi's home appliances are finally headed to India. The move expands its smart ecosystem, though with an unexpected strategy. |…

Xiaomi launches its smart home sub-brand Mijia in India, aiming to expand its home appliances portfolio and compete with industry…

Xiaomi India is launching its Mijia sub-brand for home and lifestyle products. This move aims to diversify the company's…

Xiaomi introduced Mijia, its home and lifestyle sub-brand, in India on 7 August 2026, with an air purifier as the first product…

Xiaomi on Friday announced its foray into large home appliances ecosystem in India under its home and lifestyle sub-brand Mijia.…