Xiaomi launches its smart home sub-brand Mijia in India, aiming to expand its home appliances portfolio and compete with industry leaders Samsung, LG, and Haier.
Mijia will debut with air purifiers
Aug 07, 2026
01:28 pm
What's the storyXiaomi is bringing its global smart home sub-brand, Mijia, to India.
The move is part of the company's strategy to expand its home appliances business and compete with market leaders like Samsung, LG, and Haier.
Xiaomi India launches Mijia sub-brand, plans big push into home appliances
Xiaomi to sell large home appliances under Mijia sub-brand in India
Xiaomi announces its home and lifestyle sub-brand Mijia in India
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