Exclusive: Sudhin Mathur On Why Xiaomi Is Bringing 'Mijia' to India

Xiaomi introduced Mijia, its home and lifestyle sub-brand, in India on 7 August 2026, with an air purifier as the first product this quarter. The launch lands as India's smartphone shipments fall 13 per cent year on year, per Omdia, and memory costs lift handset prices. Mijia joins Xiaomi, REDMI and POCO in the company's India brand portfolio.

Raccontata daeconomictimes.indiatimes.comthehindu.comtimesofindia.indiatimes.comgadgetsnow.indiatimes.comnewsbytesapp.comhindustantimes.comasiabusinessoutlook.com