FIFA Forward Enterprise targets $20 billion valuation, plans to sell up to 20% to private investors. Socios.com proposes tokenized equity for fan

FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.

FIFA plans to sell a minority stake in a new commercial entity valued at roughly $20 billion, packaging its sponsorships and media rights for