The Luce’s reportedly especially popular in China.
Reviews for the new electric Ferrari Luce are out and it's getting high praise despite its controversial looks and electric powertrain.
Despite the initial backlash, people close to the group said uptake of the Luce was strong in China while feedback from US tech entrepreneurs had also been positive.
The Ferrari Luce is reportedly sold out, with the automaker achieving its sales target two months after the EV's official debut.
When the Luce was released, Ferrari’s former president and chairman said he hoped “they take the prancing horse off that car, at least.”
Ferrari has sold out of its first-year production fun of the controversial Luce. The EV has been the object of ridicule online since its debut.
Der Edelhersteller aus Maranello steht nach harter Kritik an seinem „Luce“ unter Erfolgsdruck. Konkrete Bestellzahlen nennt er nicht.
Ferrari’s first EV, the divisive Jony Ive-designed Luce, has sold out its ~500-unit 2026 allocation two months after a launch that wiped billions off its stock.
Ferrari's first EV, the Luce, faced harsh criticism after its reveal in May, but initial market performance proves the skeptics wrong as it gains traction.
Ferrari is pleased with the launch of the Luce all-electric vehicle despite significant criticism upon the car's spring debut, according to CEO Benedetto Vigna.
When the Luce was released Ferrari’s former president and chairman said he hoped “they take the prancing horse off that car, at least.”