Gianni Infantino is accused of trying to sell "the soul of football" over plans to sell a minority stake in the commercial business behind the Cup, with Joshua Kushner's investment company leading the search.

The proposal has been widely criticized, with European soccer's governing body UEFA saying it "crosses a line."

FIFA president Gianni Infantino earns more criticism after unveiling a brazen plan to "unleash the commercial potential" of the World Cup.

Uefa blasts plan as ‘selling the soul’ of football, raising transparency concerns

European soccer leaders strongly oppose the move, while the North American and Asian confederations are mad they weren’t consulted first.