FIFA wants to sell a piece of the World Cup. Not everyone got the memo.
All 41 CONCACAF member nations convened an emergency meeting on July 29, 2026, to address growing concerns about FIFA’s proposed “FIFA Forward Enterprise,” an initiative designed to raise approximately $20 billion by selling up to 20% stakes in major FIFA competitions, including the crown jewel itself: the World Cup. The problem isn’t just the plan. It’s that CONCACAF learned about it largely through media reports rather than official FIFA channels.
CONCACAF President Victor Montagliani voiced frustrations about governance and transparency, aligning his confederation with UEFA and the Asian Football Confederation (AFC) in what is quickly becoming the most significant institutional challenge to FIFA’s leadership in years. Together, those three confederations represent 143 of FIFA’s 211 member associations. In English: the opposition controls a supermajority.
A $20 billion question nobody was asked
The FIFA Forward Enterprise would create a new entity, essentially carving out the commercial rights of FIFA’s biggest tournaments and offering private investors a seat at the table. Each member association could potentially receive around $40 million in funding from the arrangement.
