Deepfakes and other artificial intelligence (AI)-generated content must be labeled from Sunday, as the EU’s sweeping artificial intelligence transparency rules kick in.The goal? To make sure Europeans immediately know whether the online content they see is real or fake.The EU’s comprehensive AI law

Linee guida della Commissione Europea, marcatura tecnica per i 'contenuti sintetici' (ANSA)

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from…