Sunday marks the start of the AI Act's transparency rules, which require companies to disclose when chatbots, images or video have been generated or manipulated by artificial intelligence.

Linee guida della Commissione Europea, marcatura tecnica per i 'contenuti sintetici' (ANSA)

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from…