From August 2, 2026, EU law forces firms to label AI-generated content and deepfakes, aiming to protect citizens’ trust in what they see, hear and read online.

Linee guida della Commissione Europea, marcatura tecnica per i 'contenuti sintetici' (ANSA)

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.