From August 2, 2026, EU law forces firms to label AI-generated content and deepfakes, aiming to protect citizens’ trust in what they see, hear and read online.

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from…