Industry data and analytics company Luminate has found that the 2026 World Cup halftime performers experienced considerable jumps in the streams of the songs they performed live at the final on Sunday.

Madonna opened the World Cup halftime show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho

The show featured an acoustic number from Bieber, an energetic dance performance from Shakira and nods to soccer throughout, with rewritten BTS lyrics and appearances from…