FIFA's World Cup halftime show featured performances from global superstars like Madonna, Shakira, and BTS.
The 2026 Fifa World Cup final has always been football's biggest occasion but this year it borrowed a page straight out of the Super Bowl playbook.
For the first time in the tournament's history, Fifa staged a dedicated halftime show during Sunday's World Cup final between Spain and Argentina at New York New Jersey Stadium, bringing together a line-up that looked more like a music festival than a football match.
Before the halftime show even arrived, the celebrations had already turned the stadium into a global entertainment stage. IShowSpeed made history as the first-ever content creator to perform during a World Cup halftime show, marking just how much the entertainment world has changed.
The YouTube star, known for his football content, wild reactions and love for the sport, was joined by Post Malone and Swae Lee, Nicole Scherzinger "Thee" Pussycatdoll and Robbie Williams.
