Brand Finance, the world’s leading brand valuation consultancy, found the tournament generated £45bn in "enterprise value". That came from £2bn in sponsorship, yielding a 22-fold return.

Gianni Infantino says the 2026 World Cup success could push FIFA revenue past $15 billion, fueling record investment in member associations worldwide.

The resale of tickets has contributed to an unexpected jump in income.

The 2026 FIFA World Cup generated record revenue, becoming football's biggest financial event. FIFA's revenue cycle reached fifteen billion dollars, nearly doubling previous…

The FIFA World Cup is much more than the world's biggest football tournament—it's one of the biggest business events on the planet.In this video, we break down the economics of…