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5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
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5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
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5 things CMOs want from small agencies right now—and how to deliver them
Small agencies looking to get on a CMO’s roster can look to these five tips.
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How small agencies choose the right pitches—and prepare to win
Small agencies are using scorecards, AI personas, improv and other strategies to gain an edge in client pitches.
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Here’s what I learned when my company had to lead without me
An emergency can show what your team is truly capable of.
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4 consumer trends for brands to watch in the second half of the year
Consumers want tangible things—not digital ownership—and will be spending big on their pets, plus other trends to watch.
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How to recover from a giant account loss—from a small agency that did it
Proof Advertising saw its revenue plummet six years ago after a big account loss—behind its road to recovery.