The $13 Billion Business Behind the FIFA World Cup

The FIFA World Cup is much more than the world's biggest football tournament—it's one of the biggest business events on the planet.In this video, we break down the economics of the 2026 FIFA World Cup, from its projected $13 billion in revenue and $15 billion FIFA cycle earnings to $4.2 billion in broadcasting rights, $10.5 billion in corporate spending, and the record $50 million prize for the champions.We also explain how FIFA earns its money, where it spends billions, why brands invest so heavily around the tournament, and how expanding to 48 teams and 104 matches transformed football into an even bigger commercial powerhouse.Watch the numbers behind the beautiful game.

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