FIFA approved a record $871M prize pool for the 2026 World Cup. Meanwhile, prediction markets Kalshi and Polymarket processed over $50B in June trading

The 2026 World Cup projects up to $10.9 billion in revenue. Kraken becomes the first official crypto exchange sponsor while US host cities face $250 million

Hospitality and ticketing, especially through the steeply priced secondary market, are understood to account for a significant amount of the increase