The 2026 FIFA World Cup is shaping up to be the most profitable tournament in football history, with projected revenues between $8.9 billion and $10.9 billion. That represents roughly a 53-56% increase over the 2022 Qatar edition. And for the first time, a crypto exchange has an official seat at the sponsor table.
Kraken was named the first official crypto exchange supporter of the World Cup in June 2026. FIFA has also been exploring blockchain-based ticketing tied to token systems, with a Swiss probe into these blockchain ticketing plans reportedly beginning in late 2025.
Where the money is flowing
Broadcasting rights alone are expected to exceed $4.2 billion. The organization has also dramatically increased its payout pool to $871 million, nearly double the $440 million distributed during the 2022 tournament.
The winning team walks away with $50 million. Every participating squad is guaranteed somewhere between $10 million and $12.5 million just for showing up.
