Kalshi, a top player in the prediction market industry, has added over 3 million new users during the World Cup as its perpetual futures boom

The betting site Kalshi emerged as a dominant sports betting platform during the World Cup. But the company avoids billions of dollars in taxes by insisting it is not a sports…

The prediction market has launched some ads featuring soccer players, as well as formed a partnership to display its brand in more places during the tournament.