FILE - An ad for the prediction market app Kalshi is displayed on a mobile phone on April 16, 2026, in Chicago. (AP Photo/Erin Hooley, File)
Erin Hooley/AP Photo/Erin Hooley/AP
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The betting site Kalshi emerged as a dominant sports betting platform during the World Cup. But the company avoids billions of dollars in taxes by insisting it is not a sports gambling operator.
FILE - An ad for the prediction market app Kalshi is displayed on a mobile phone on April 16, 2026, in Chicago. (AP Photo/Erin Hooley, File)
Erin Hooley/AP Photo/Erin Hooley/AP
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Erin Hooley/AP Photo/Erin Hooley/AP

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Kalshi, the biggest player, has repeatedly broken its own trading records during the World Cup.

The prediction market has launched some ads featuring soccer players, as well as formed a partnership to display its brand in…

As prediction markets notch record trading volumes, Kalshi is ramping up its marketing push through a high-profile FIFA World Cup…

Prediction market start-up lets people wager on the outcome of events such as sport and elections and has gained popularity…

The prediction market also saw a record number of trades on the World Cup winner.

July 23 : Prediction market startup Kalshi scored well during the 2026 FIFA World Cup, netting roughly double its projected user…