Phia, co-founded by Phoebe Gates, faced accusations of violating affiliate marketing policies by injecting referral codes to claim sales it didn't drive, raising ethical concerns.

Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser extension across more than 50 websites and found…

Phia, the buzzy, celebrity-backed AI shopping company, has been taking credit for sales it didn’t actually influence.