Phia, co-founded by Phoebe Gates, faced accusations of violating affiliate marketing policies by injecting referral codes to claim sales it didn't drive, raising ethical concerns.
Phia has acknowledged the issue and said it has been fixed
Jul 11, 2026
12:09 pm
What's the storyPhia, an advertising start-up co-founded by Phoebe Gates, the daughter of Microsoft co-founder Bill Gates, has been accused of violating affiliate marketing policies.
Its browser extension allegedly claimed sales it didn't actually drive by injecting its own referral codes.
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Phoebe Gates’ shopping app reportedly claimed commissions for sales it didn’t generate.
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Phia, co-founded by Phoebe Gates, faced scrutiny for falsely claiming online sales through click fraud.
Phia, the shopping app co-founded by billionaire Gates's daughter Phoebe, has been accused of wrongfully taking credit for online…
Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser…
Phia, the buzzy, celebrity-backed AI shopping company, has been taking credit for sales it didn’t actually influence.
The shopping startup is under scrutiny after its extension allegedly redirected commissions from other publishers.
The daughter of Bill Gates and Melinda French Gates acknowledges her privilege, but says she’s building her own thing without…
