Phia, the shopping application co-founded by Phoebe Gates, the 23-year-old daughter of Bill Gates, has faced allegations of improperly claiming credit for online sales that it did not facilitate.
According to a report by Bloomberg, the AI-driven browser extension purportedly recorded what were termed 'fake clicks' on retail websites, subsequently asserting commission on sales that the company did not actually generate. This issue, which Phia has now rectified, was said to have been integrated into the source code of the shopping platform in December.
What is Phia app?
Phia is an application created to assist shoppers in maximizing their spending by comparing prices of apparel and accessories from more than 40,000 retail and resale websites.
The start-up operates on an affiliate revenue model, whereby Phia earns a commission for any sale made through their browser extension.
