In Brief

Posted:

5:29 PM PDT · July 10, 2026

Image Credits:Kimberly White/Getty Images for TechCrunch

Phia, the shopping startup co-founded by Bill Gates’ daughter, Phoebe Gates, and Sophia Kianni, has been accused of a practice known as “cookie stuffing,” which may have helped the product receive commissions and credit for sales it did not actually generate, according to a Bloomberg investigation.