Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.

Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser extension across more than 50 websites and found…

Phia, the buzzy, celebrity-backed AI shopping company, has been taking credit for sales it didn’t actually influence.