Phia, a shopping start-up co-founded by 23-year-old Microsoft heiress Phoebe Gates, appeared to hijack online sales by inserting its own code over rivals’.

Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser extension across more than 50 websites and found…

Phia, the buzzy, celebrity-backed AI shopping company, has been taking credit for sales it didn’t actually influence.