Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser extension across more than 50 websites and found that during the checkout process, Phia opened a background tab without user interaction and injected its own referral code that overrode legitimate referrals from other publishers… This allows Phia to claim a commission for sales it did not meaningfully influence. Phia tells Bloomberg it “has since resolved the issue.”

Bloomberg reports on Phia, the price comparison app launched by Bill Gates’ daughter: > Bloomberg tested the Phia mobile browser extension across more than 50 websites and found…

Phia, the buzzy, celebrity-backed AI shopping company, has been taking credit for sales it didn’t actually influence.