Any public Instagram account is fair game to be used for AI generation with Meta's new Muse Image.

As part of Meta’s Muse Image model rollout, Instagram users with public accounts need to opt out to block AI generations of their content.

Meta has introduced Muse Image, a free AI image generator accessible via the Meta AI app, Instagram Stories, and WhatsApp, sparking concerns over user photo usage.

Meta launched Muse Image on July 7, 2026, free on Instagram and WhatsApp. It can use public Instagram photos by default. What it does, and how to opt out.

Users need to change their settings to protect some of their content