The global AI memory squeeze is pricing cheap phones out of existence.

Now eats 60% of a sub-$400 handset's bill of materials and it's only getting worse

Budget phones have been impacted the most by the rapid increases in RAM pricing, but that’s expanding to more expensive...

Omida reports that memory costs can make up more than half the cost of low-end phones. That’s leading to a gradual retreat from the low-end market, as low-end products are…

Global shipments of smartphones priced at R6 500 will decline by more than 22% this year, forecasts market research firm Omdia.

The global AI memory squeeze is pricing cheap phones out of existence.

IDC warns smaller players may struggle as DRAM drought drags on

Memory chips are getting more expensive. New analysis finds that's expected to shrink the global market for budget smartphones this year.

The chips that store your photos and run your apps have doubled in price. For the cheap phone, that is turning into a death sentence — and India sits at the sharp end.

Steigende DRAM- und NAND-Preise setzen Smartphone-Hersteller unter Druck. Besonders Geräte unter 400 US-Dollar werden zunehmend unrentabel.

Omdia says the PC market fell 3.6% in Q2 2026 and sub-$400 phone shipments will drop 22%, as AI's hunger for memory chips pushes device prices up.