Retail experts attribute the 9.3% year-over-year increase in spending to high inflation and shoppers purchasing more discretionary, long-lasting products.

Adobe’s forecast is based on an analysis of 1 trillion visits to U.S. retail e-commerce sites, covering 100 million stock keeping units and 18 product categories

Average household spending so far during Prime Day is down 16% from the same point last year, data from Numerator shows.

Amazon’s (NASDAQ:AMZN) 12th annual Prime Day is scheduled for next week, taking place between June 23-26, and keeping last year’s 96-hour struct...