The data firm reaffirmed its forecast of U.S. retailers driving $26.3 billion in online spend through the event [File]
| Photo Credit: REUTERS
Online spending among shoppers on the first day of Amazon’s Prime Day rose 5.3% from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said on Wednesday.The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers’ spending power as the focus shifts to essential goods.Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.The data firm reaffirmed its forecast of U.S. retailers driving $26.3 billion in online spend through the event.Adobe said sales were driven by categories such as electronics and appliances, tools and home improvement, but purchases of everyday essentials also ticked up.Discounts are expected to remain in the 10% to 24% band seen on the first day, Adobe said.Adobe’s forecast is based on an analysis of 1 trillion visits to U.S. retail e-commerce sites, covering 100 million stock keeping units and 18 product categories. Published - June 25, 2026 09:44 am IST
