An article from
Dive Brief
E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.
Published June 29, 2026
Amazon's Prime Day sales event was moved from July in 2025 to June in 2026.
E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.
An article from
Dive Brief
E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.
Published June 29, 2026
Amazon's Prime Day sales event was moved from July in 2025 to June in 2026.

June 24 : Online spending among shoppers on the first day of Amazon's Prime Day rose 5.3 per cent from a year earlier to $8.3…

Total spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to Adobe.

The gains were fueled by heavy promotions across categories including electronics, appliances, clothing, toys, personal care…

Adobe’s forecast is based on an analysis of 1 trillion visits to U.S. retail e-commerce sites, covering 100 million stock…

U.S. shoppers spent nearly $8B online Tuesday across retailers as Amazon launched its first four-day Prime Day.

NEW YORK, June 2 : Amazon.com will host its annual Prime Day sales event from June 23 to June 26 after launching the event in…