In this Saturday edition of Business Insider Today, we're talking about all the best looks from Cannes Lions.

At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.

At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.

When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.

The crosscurrents of discussion at Cannes Lions were hot topics for leaders during Day 2 of Variety in the C-Suite in collaboration with Canva.

The sheer magnitude of brands on the Croisette during the marketer fest brought a slew of unexpected collaborations and a feeling that money ran freely these few days.

In this Saturday edition of Business Insider Today, we're talking about all the best looks from Cannes Lions.

Variety's key takeaways from a busy week of pitches, panels, parties and prognosticating at Cannes Lions.

Cannes Lions 2026 was the year the industry came to the creators. Follower counts mattered least, and the best creators stopped being counted and started being courted.