It will now cost considerably more to get the latest and greatest Apple hardware, as the company announces price increases.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up...

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

Apple today dramatically increased device prices across multiple product lines. After temporarily taking it down earlier today, Apple's online store is back up with a series of…

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines. Apple...

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

If you're in the market for a new one, you need to act fast

iPhone prices haven't risen, for now.

Some Macs are hundreds of dollars more expensive today than yesterday.

By Emily Bary and Christine Ji

Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple is increasing prices of some of its popular products, including iPads and Macbooks.

Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Increase comes after years of company largely freezing prices on its products despite adding new features

Some products are increasing by as much as $500.

Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and…