It will now cost considerably more to get the latest and greatest Apple hardware, as the company announces price increases.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up...

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Some Macs are hundreds of dollars more expensive today than yesterday.

By Emily Bary and Christine Ji

Increase comes after years of company largely freezing prices on its products despite adding new features