NEW YORK — Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence (AI) boom has created a frenzy for the components.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

By Emily Bary and Christine Ji

Bringing Taiwan to the World and the World to Taiwan