Apple raises MacBook and iPad prices by 20% due to chip shortages. Apple as second-largest company by June 30 at 32% YES.

The cheapest MacBook Pro now starts at $2,000.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

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Apple повысила цены на MacBook и iPad примерно на 20% по всему миру — это одно из самых масштабных повышений цен в истории компании, пишет Financial Times.…

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

By Emily Bary and Christine Ji

Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.

Apple is increasing prices of some of its popular products, including iPads and Macbooks.

Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.

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Fabricante do iPhone atribuiu alta de custos à escassez de chips de memória causada pelo boom da IA

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Increase comes after years of company largely freezing prices on its products despite adding new features

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and…