Apple raises MacBook and iPad prices by 20% due to chip shortages. Apple as second-largest company by June 30 at 32% YES.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Fabricante do iPhone atribuiu alta de custos à escassez de chips de memória causada pelo boom da IA

Increase comes after years of company largely freezing prices on its products despite adding new features