"Higher-than-expected magnitude of price increases on announced SKUs could drive pressure..."

Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?

The cheapest MacBook Pro now starts at $2,000.

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines. Apple...

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

"The company briefly took down its Apple Online Store early this morning..."

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

By Emily Bary and Christine Ji

As promised a week ago, Apple just increased prices across a range of product lines. While rising RAM costs are...

Apple stock fell 5%, erasing $215B in market cap after Tim Cook confirmed price hikes driven by rising memory chip costs ahead of the iPhone 18 Pro launch.

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

“Today’s move is a clear signal that memory inflation is biting harder and faster than expected, even for Apple,” one analyst said.

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

"Higher-than-expected magnitude of price increases on announced SKUs could drive pressure..."

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom

Memory chip shortages linked to AI push Apple device prices up by as much as $300

Apple raises MacBook and iPad prices by 20% due to chip shortages. Apple as second-largest company by June 30 at 32% YES.