Increase comes after years of company largely freezing prices on its products despite adding new features
The cheapest MacBook Pro now starts at $2,000.
Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.
According to the updated pricing on Apple's India website, the company has raised the price of its M5-powered MacBook Pro lineup by nearly 20%. | Business News
The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.
Memory companies have been allocating an increasing share of their production to AI data centres, leaving the consumer electronics segment with constrained availability and rising costs.
Apple said it is raising prices on several product lines because of increasing costs for memory, causing its stock price to drop later in the day.
Apple raised MacBook and iPad prices to $699 and $449 respectively, citing memory chip shortages from AI datacenter buildout. Supply chain tightness signals enterprise IT budgets must absorb sustained hardware cost inflation as AI infrastructure deployment accelerates.
SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…
Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...
Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up...
SAN FRANCISCO — Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip c...
A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction
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Apple's revised pricing for India is now in effect, making Macs and iPads more expensive across the lineup. The company says rising RAM and storage costs, driven by surging demand…
Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.
Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.
Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...
Apple is increasing prices of some of its popular products, including iPads and Macbooks.
Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.
Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…
New Delhi, Jun 25 (PTI) Apple has increased the starting prices of MacBook and iPad models in the range of 20 per cent to 42 per cent compared to their launch prices across the…
Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and…
Apple hikes prices on iPads, Macs, and HomePods by up to $2,800 as AI-driven memory chip demand sends component costs soaring across the tech industry.