"The company briefly took down its Apple Online Store early this morning..."

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

By Emily Bary and Christine Ji

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