From coffee to booze: Rafael Oliveira, the new boss of Heineken

Heineken has appointed Rafael Oliveira as its new CEO, marking the first external hire for the top role. Oliveira, previously CEO of JDE Peet's, brings extensive international leadership experience from companies like Goldman Sachs and Kraft Heinz. His appointment follows a lengthy search and comes as he faces the challenge of navigating the beer industry as an outsider, according to analysts.

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