Rafael Oliveira, former JDE Peet's CEO, becomes Heineken's first externally hired leader, bringing global expertise to tackle challenges in the competitive beer industry.
Oliveira succeeds Dolf van den Brink
Jun 23, 2026
04:03 pm
What's the storyHeineken has appointed Rafael Oliveira as its new Chief Executive Officer (CEO), in a major shift for the company.
This is the first time an executive from outside Heineken's ranks has been appointed to the top position.
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Heineken has appointed Rafael Oliveira as its new CEO, marking the first external hire for the top role. Oliveira, previously CEO…
Heineken appoints Rafael Oliveira as its new CEO, succeeding Dolf van den Brink. Learn how the former JDE Peet's executive plans…
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