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Outgoing Apple CEO delivers the bad news: Prices are going up

In an exclusive with the Wall Street Journal, Tim Cook announced that Apple will be raising the products on its prices1 as a result of high prices for memory and storage worldwide: “Unfortunately, …

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Outgoing Apple CEO delivers the bad news: Prices are going up

Apple raises prices due to memory/storage shortage from AI demand surge—Cook labels situation a "hundred-year flood," unprecedented in 40-year career. IT budgets face margin squeeze: base SKUs vanishing, entry prices climbing. Signal: AI infrastructure demand inflating hardware costs enterprise-wide.

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mercoledì 17 giugno 2026·www1.folha.uol.com.br
Apple vai aumentar preços de produtos devido à escassez de chips, diz CEO
Em entrevista ao Wall Street Journal, executivo não detalhou prazo, alcance e tamanho dos aumentos
mercoledì 17 giugno 2026·cryptobriefing.com
Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom
Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Outgoing Apple CEO delivers the bad news: Prices are going up

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Outgoing Apple CEO delivers the bad news: Prices are going up

Timeline cronologica

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