On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge and SB Nation.

The deal formally winds down an era at Vox Media, which had sold its namesake site and podcast assets as well as New York magazine to James Murdoch.

PMC acquired the Vox Media portfolio of digital brands, including Eater, The Verge, Vox Studios, SB Nation, Popsugar, the Dodo, Punch, Thrillist and Vox Creative.