Thursday, June 18th, 2026 – 5:29 pm

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Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network?

Well, the other shoe – err, sale – has dropped, further affecting future opportunities for advertisers and journalists alike.

On Thursday, Penske Media Corporation announced it will be acquiring the other half of Vox Media’s assets. Affected brands include The Verge, Eater, SB Nation, The Dodo, Popsugar, Punch and Thrillist.