On Thursday (June 18), Penske Media Corporation (PMC) announced the acquisition of Vox Media and its brands VOX Studios, Eater, The Verge, SB Nation, POPSUGAR, The Dodo, Punch, Thrillist and VOX Creative, as well as Concert, Vox Media’s premium ad marketplace, and Forte, Vox Media’s first party data platform. Prior to the announcement of the acquisition, PMC was Vox’s largest shareholder.
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Penske Media is also announcing the creation of a new subsidiary, PMX, which will combine PMC’s existing publishing portfolio – Billboard, Variety, Rolling Stone, WWD, The Hollywood Reporter, Deadline, Robb Report, Artforum, Sportico, SHE Media, StyleCaster, ARTnews, FN, IndieWire, VIBE, Billboard Music Charts, BEAUTYINC and more – with the newly acquired brands VOX Studios, Eater, The Verge, SB Nation, POPSUGAR, The Dodo, Punch, Thrillist and Vox Creative. The deal solidifies PMC’s position as the largest publisher in digital media, reaching hundreds of millions of people every month and producing more than 300 live events each year.
Ryan Pauley will join the company as President of PMX, overseeing the newly combined portfolio of brands. Pauley, who was most recently President of Vox Media, will report to Chairman & CEO of Penske Media Corporation, Jay Penske, and PMC’s President, Craig Perreault. Tom Finn has been promoted to Chief Operating Officer of PMX, and Ken Delalcazar will expand his scope as Chief Financial Officer of PMX.
