Apple CEO warns of ‘unavoidable’ price increases

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.AllNewsSportCultureLifestyleApple Hikes IncomingApple CEO Tim Cook has warned that the company will raise product prices due to an "unsustainable" rise in memory chip costs, he told the Wall Street Journal.The increase in memory chip prices is primarily driven by the boom in artificial intelligence, which demands vast amounts of these components. This announcement precedes the anticipated launch of the new iPhone 18 and other Apple products in September. Memory chip costs, particularly for RAM, have more than doubled since late last year, already leading to a 20 percent price increase in other phones in 2026. Tim Cook is scheduled to step down in September, with hardware chief John Ternus expected to succeed him as the new chief executive. In fullApple products are about to get more expensive, Tim Cook saysThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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