Apple to raise prices to offset memory chip shortage, Cook says

Apple chief executive Tim Cook will hand over the reins to John Ternus in September. AFPApple chief executive Tim Cook will hand over the reins to John Ternus in September. AFPCost increases 'unavoidable' as surge in AI-driven demand for data centres forces companies to compete for dwindling suppliesThe NationalJune 18, 2026

Apple will raise product prices to offset soaring memory and storage chip costs amid tightening supply.

AI-driven demand for data centres is diverting high-bandwidth memory to servers, squeezing consumer electronics supply.

Tim Cook will step down in September, with hardware chief John Ternus set to succeed him.

Industry groups warn that memory shortages could disrupt supply chains and push up US consumer goods prices.

Apple will raise product prices to offset soaring memory and storage chip costs amid tightening supply.

AI-driven demand for data centres is diverting high-bandwidth memory to servers, squeezing consumer electronics supply.

Tim Cook will step down in September, with hardware chief John Ternus set to succeed him.

Industry groups warn that memory shortages could disrupt supply chains and push up US consumer goods prices.

Apple to raise prices to offset memory chip shortage, Cook says | The National

Apple to raise prices to offset memory chip shortage, Cook says | The National

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