Sportico's focus on sports business and SB Nation's focus on covering sports for the super fan will create sweeping coverage of all aspects of sports.

The deal formally winds down an era at Vox Media, which had sold its namesake site and podcast assets as well as New York magazine to James Murdoch.

PMC acquired the Vox Media portfolio of digital brands, including Eater, The Verge, Vox Studios, SB Nation, Popsugar, the Dodo, Punch, Thrillist and Vox Creative.