En una entrevista, el ejecutivo admitió que la empresa ya no puede absorber el alza en los costos de los componentes que generó la revolución de la IA

La combinación de diversos factores está redefiniendo el sector de los teléfonos, en el que el precio final ya no depende únicamente de la innovación.

Apple is facing rising silicon costs as the world rushes towards AI. That’s going to force price rises across the board, including the upcoming iPhone 18 Pro.

Em entrevista ao Wall Street Journal, executivo não detalhou prazo, alcance e tamanho dos aumentos

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.

June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.A surge in…

He did not disclose when or how much prices might rise, nor which products could be impacted. Read more at straitstimes.com. Read more at straitstimes.com.

Apple's chip problem is 'unprecedented,' says outgoing CEO.

CEO Tim Cook said in a recent interview that the situation is "unsustainable."

Tim Cook says iPhone 18 price rises are unavoidable. Samsung said the same before the Galaxy S26, then delivered something more manageable than feared.

Apple CEO Tim Cook told the Wall Street Journal the price crunch for memory and storage was creating an “unsustainable” situation for the company.

Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the…

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies.

Demand for high-capacity memory at AI data centres has sent the cost of building iPhones through the roof.

Apple sube sus precios | El auge de la inteligencia artificial (IA), que disparó el costo de los chips de memoria, obligará a Apple a subir el precio de sus productos, advirtió su…

Em entrevista ao Wall Street Journal, o CEO da Apple, Tim Cook, disse que os reajustes são inevitáveis. O iPhone 18 Pro, previsto para setembro, pode ficar até US$ 200 mais caro,…

Apple anticipa alzas por el aumento en los costos de fabricación.

Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about…

Tim Cook afferma che Apple non può più assorbire l’impennata dei costi dei chip di memoria legata al boom dell’intelligenza artificiale, preannunciando rincari per i consumatori e…

Tim Cook told the WSJ that Apple price increases are unavoidable as AI-driven demand pushes memory chip costs higher.